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Using a casual tone invokes a warmer and gentle plus inviting feel towards the email in assessment to an official design. For combinations; it can suggested that in order to maximize effectiveness; making use of no graphics/visual together with casual language.
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Actually providing freelance work for big brands like HubSpot and our very own Kissmetrics, he eventually started focusing more on teaching. In the past two years, he bootstrapped his blog from $0 to a six-figure business.